The Snowmass Rodeo is produced by the Snowmass Western Heritage Association (SWHA), founded in 2003 to preserve and enhance the western heritage, culture and character of Snowmass Village and the Roaring Fork Valley community. As Aspen, Snowmass Village and the Roaring Fork Valley continue to be developed, it's easy to lose sight of our roots. While the silver miners were the original settlers of Aspen, ranchers and farmers settled Snowmass Village and the valley beyond in the late 1800s and early 1900s.


Help us preserve our western heritage. Your contributions to the Snowmass Western Heritage Association, a 501(c)(3), are tax deductible. You may send donations to P.O. Box 5745, Snowmass Village, CO 81615, or contact us at 970-923-8898.

SWHA Board of Directors

  • Jim Snyder, President

  • Robert de Wetter

  • Dr. Tommy Ding

  • Jim Finn

  • Caroline Heivly

  • Gaines Norton

  • Tom Yocum

Executive Director

  • Darce Vold